United Airlines Rock 'n' Roll Chengdu Half Marathon

United Airlines wants the Chinese audience at the Rock’N’Roll Half Marathon to choose them as their airline when traveling abroad to U.S. destinations. To impart this notion during the race, translated signage depicting popular U.S. destinations were installed along racecourse barricades. For further encouragement after the race to travel abroad with United, runners had the opportunity to partake in a photo op experience in front of their favorite U.S. destinations. Using the vendor Fotopop, runners were able to keep their photos as well as share to social media.

MY ROLE: Designer. I collaborated with the Creative Director and Copywriter to craft the assets for the Rock ‘N’ Roll Chengdu Half Marathon.

CREDITS: Creative Director: Omari Miller, Senior Art Director: Kate Kysiak, Art Director: Devin Hilgenkamp Copywriter: Daniel Prokup

Fotopop Photobooth Experience