I’m an Art Director + Designer creating brand experiences across campaigns, retail, packaging, and digital.
With 7+ years of agency and freelance experience, I’ve helped bring campaigns, promotions, retail experiences, and brand systems to life for McDonald’s, Coca-Cola, ALDI, Hasbro and more.
McDonald’s Monopoly
In 2022 and 2023, Coast to Coast Monopoly continued to be one of McDonald’s strongest marketing promotions, consistently delivering significant sales and guest counts.
WcDonald’s
For four weeks, McDonald’s turned its arches upside down and became WcDonald’s for an anime promotion.
ALDI E-Commerce Style Guide
With the emergence of ALDI’s Curbside and Delivery services during the peak of COVID-19, the goal of this style guide was to inform design and messaging for all ALDI E-Commerce creative used for marketing purposes across channels.
Sonic the Hedgehog 3 Happy Meal
The Sonic the Hedgehog 3 McDonald's Happy Meal and retail deliverables launched in late 2024 to celebrate the movie’s release.
The Folgers Hustler
A brand strategy and framework for Folgers® Coffee based on consumer insight, cultural tension, brand promise and category disruption.