Promotions and Activations, Web Design, Digital Experience, Character Design

For four weeks, McDonald’s turned its arches upside down and became WcDonald’s for an anime promotion. Fans worldwide couldn’t wait to experience this momentous occasion by getting a limited-time Savory Chili WcDonald’s Sauce to complement their WcNuggets. Anime fans entered the flavorful world of WcDonald’s where a new story about this mythical sauce unfolded each week across a 4 week promotion.

WHAT YOU WILL SEE:
Website experience, character designs, weekly anime shorts, weekly manga.

MY ROLE:
Art Director; Digital Website Experience

CREDITS:
VP Creative Director: Brian Fox
Associate Creative Directors: Ryan Dempski & Sarah Davis
UX Designer: Stephanie Yoo
Account Supervisor: Alexis Osbourne
Senior Director, Delivery: Danielle Konen
Senior Account Executive: Evan Dodson
Senior Strategist: Grace Kennedy
Associate Account Executive: Sarah Fiedler
Illustrators: Acky Bright, G-Angle
Anime Studio: Studio Perriot
Dev team: Votigo

Agencies: tms, Wieden & Kennedy