Promotions and Activations, App Design, UI/UX Design, Digital Experience, Scavenger Hunt

The Frequent Fryer Program was a McDonald's Canada program that encouraged customers to buy fries and earn prizes. The program was a fun way to promote the MyMcDonald's Rewards app that included a scavenger hunt component for Frycons (fry-icons) hidden all across Canada – in digital and in real life placements. Frycons entered through the McDonald’s app gave users a chance to win prizes like FREE McShaker Fries and added stamps to their Frequent Fryer Passport. The more stamps earned in the Frequent Fryer Passport also gave users a chance to elevate their “Fryer Status” for additional prizes and bragging rights amongst your friends.

WHAT YOU WILL SEE:
App Experience, Frequent Fryer Passport, Frequent Fryer Status Tiers

MY ROLE:
Art Director; Digital App Experience

CREDITS:
VP Creative Director: Joe Kwon
Associate Creative Directors: Ryan Dempski, Sarah Davis, Jason Fuller
Copywriter: Alyssa Ceballos
UX Designer: Stephanie Yoo
Senior Director, Delivery: Stephanie Barbieri
Account Executive: Danielle Salazar
Senior Strategist: Grace Kennedy
Associate Strategist: Carina Collins
Senior Digital Producer: Robert Jackson
Digital Producer: Allison Bellanger
Dev/Software Consultant: Alan Klein

Agencies: tms

Frequent Fryer Program App Experience

The following steps to the Frequent Fryer Program app experience shown above:
Landing Page → Skill Testing Question → Code Entry → Prize Reveal → Frequent Fryer Passport → Frycon Collection