Promotions and Activations, Look & Feel Development, Packaging Design & Illustration, Digital App Experience
SUMMARY:
In 2023, Coast to Coast Monopoly continued to be one of McDonald’s strongest marketing promotions, consistently delivering significant sales and guest counts. As a special twist that year, Coast to Coast Monopoly also gave users more chances to win with its extra play opportunity, Double Play. Along with receiving your game piece from a select McDonald's item, you could use that game piece for an extra play on the McDonald's app for an additional chance to win from a pool of millions of prizes.
MY ROLE:
Art Director
CREDITS:
VP Creative Director: Joe Kwon
VP, Production Services: Jim Gard
Associate Creative Directors: Ryan Dempski & Sarah Davis
Copywriter: Alyssa Ceballos
Senior Director, Delivery: Stephanie Barbieri
Account Executive: Danielle Salazar
Associate Account Executive: Kendrick Hagwood
Senior Strategist: Grace Kennedy
Associate Strategist: Carina Collins
Senior Director, Brand Partnerships: Nanci Davidson
Senior Digital Producer: Robert Jackson
Digital Producer: Allison Bellanger
Dev/Software Consultant: Alan Klein
Production Supervisor: Jana McCartney
Lead Production Supervisor: Meg Myers
NA Studio Manager: Scott Doane
Senior Director, Compliance: Pennee Milazzo
AGENCY: tms
McDonald’s Canada Monopoly Double Play Case Study
Digital App Experience Walkthrough
Additional Work
