Marketing and Advertising

THE BRIEF: To kick off Chevron’s sponsorship of the Los Angeles Football Club (LAFC), Chevron wanted to create visual assets that reflect their mission with the LAFC: To empower youth and communities across Greater Los Angeles by providing access and opportunity to the world’s game, teaching life skills, supporting public education, and promoting health and well-being. Four different visual approaches reflecting this mission were created as options to lead to one final direction for web and stadium banners.

MY ROLE: Designer/Art Director.

CREDITS: Creative Director: Omari Miller, Copywriter: Daniel Prokup.